When the United Football League first announced that it would base one of its “premiere” season franchises in San Francisco the initial vibe among the fan base was that it was an idea certain to fail. It seemed to be a “no-brainer” that a franchise with the longevity and branding power of the San Francisco 49ers would be too stiff of competition for a fall start-up football league. The UFL pressed ahead in San Francisco and, although losses during an abbreviated season were inconsequential to ownership, the early numbers seemed to project that San Francisco would indeed be an uphill competition for the UFL. This is probably why the Sacrameno Bee reported Tuesday that the Redwoods are likely to relocate to Sacramento. The California Redwoods are a franchise clearly rooted in Northern California, and here is a comparison of some of the larger cities well north of the Los Angeles market:
San Francisco
Population (including greater metropolitan area): 4,203,898
Television Market Ranking: 5
Stadium: AT & T Park (capacity: 41,503)
Other Major Pro Sports Team(s): San Francisco 49ers (NFL); San Francisco Giants (MLB)
Former Outdoor Pro Football Team(s): San Francisco Demons (XFL)
Sacramento
Population (including greater metropolitan area): 2,091,120
Television Market Ranking: 20
Stadium: Hornet Stadium at California State University (capacity: 21,195)
Other Major Pro Sports Team(s): Sacramento Kings (NBA)
Former Outdoor Pro Football Team(s): Sacramento Gold Miners (CFL); Sacramento Surge (WLAF)
San Jose
Population (including greater metropolitan area): 7,354,555
Television Market Ranking: 5 (combined with San Francisco)
Stadium: Spartan Stadium at San Jose State University (capacity: 31,218)
Other Major Pro Sports Team(s): San Jose Sharks (NHL); San Jose Earthquakes (MLS)
Former Outdoor Pro Football Team(s): [none]
Fresno
Population (including greater metropolitan area): 1,002,846
Television Market Ranking: 55
Stadium: Bulldog Stadium at California State University, Fresno (capacity: 41,031)
Other Major Pro Sports Team(s): [none]
Former Outdoor Pro Football Team(s): [none]
San Francisco has clearly been a tough market for the Redwoods with average game attendance below 6,600. Even if the 49ers do end up moving 45 miles south to Santa Clara, the 49er fan base will remain strong in San Francisco for years to come. The history of the 49ers franchise in San Francisco dates back to the team’s inaugural 1946 season (when it was part of the All America Football League). Additionally, Santa Clara is still within the greater San Francisco area’s television market, so 49er updates would still appear on the local news in the region. The brand value of NFL teams with this much tradition only comes with decades of investment, and the UFL is unlikely to take a bite out of any NFL franchises anytime soon. For these reasons, leaving San Francisco is a wise business move for the Redwoods.
San Jose has a very large greater metropolitan population, but the 49er fan base is very strong among the populace. The city of San Jose is also part of the broader San Francisco television market, and if the 49ers do eventually move to Santa Clara (which is a “hop, skip, and a jump” away from San Jose), the competition will be too strong for a Redwoods team that is based in San Jose. It would be the wrong investment for the UFL.
Fresno is a decent sized metropolitan area and, although it is only the 55th largest television market, a franchise based in central California could appeal to a much broader region than simply greater Fresno. Fresno has never been tested with any major league sports teams but does have a college football following and would possibly produce a loyal pro football fan base. Fresno is a market with potential but not the strongest option for the Redwoods primarily due to the size of the market.
Sacramento is one of the few top 20 television markets not already tapped by the NFL. It is one of the more sizable markets available to the UFL and an ideal location for the Redwoods to settle down. Sacramento has already shown its potential for professional sports with its support for the longstanding Sacramento Kings franchise of the NBA since 1985. The city also showed relatively strong support for start up football franchises the Sacramento Gold Miners (formerly of the Canadian Football League) when that team averaged nearly 17,000 in attendance in 1993, and the Sacramento Surge (of the defunct World League of American Football) when that team averaged over 20,000 in 1992. This is comparatively strong attendance for a start-up football team, especially considering that the Oakland Raiders of the then American Football League averaged attendance less than 10,000 in 1960, less than 8,000 in 1961, and less than 11,000 in 1962. Sacramento is not only the wisest choice of market for the California Redwoods, but one of the best possible markets for the UFL nationwide.
