CNBC calls the launch of the United Football League today, “the most improbable story in the sports industry so far this year.” Below is an entertaining quote from Frank Vuono regarding the chances of the UFL, as well as some news on sponsorships.

Asked if he’s scared that people will immediately shoot down the idea of the league being successful given the XFL’s past and the fact that they’ll be playing during the NFL and college football seasons, Frank Vuono told us, “I kind of like that.”

“People have been telling me I can’t do things most of my life,” Vuono said. “That motivates us. That and the fact that the business community doesn’t really know much about what we’re going to do.”

Vuono says there will be advertising on jerseys and sponsors in eight categories will have exclusivity. He also said that when the league is established, the idea is to have it trade publicly. It was Hambrecht who convinced Google to use an internet-based auction for their IPO five years ago.

Source: CNBC

This post was plugged during the morning broadcast of CNBC and garnered a skeptical reaction, although it was far from hostile. The rollout of the league carries forward this morning and UFLAccess will be there to cover all of the news.